We absolutely LOVE Meg and her store… the brands she carries and her aesthetic are adorable. She’s also very knowledgeable about her products which is a BONUS. She’s kind and welcoming and super great with the kiddos!

Our FAVE store in Muskoka!

Love love love! For small towns she carries the brand i love online and in store, which is super helpful for knowing exactly how the brand fits! Offers extra help and special ordering to hit those shopping needs! Just a perfect and lovely store and person 😊

I have been in Wilful and Wild many many times, every time I have been in the service has been unreal! I have gotten a few different items for my boys and gift cards for birthday gifts. All of the items that I have gotten we loved them and they are really durable. The people that have gotten gift cards were so excited becuase they also love the store and products

We love shopping at Wilful and Wild! They carry a wide variety of children’s clothes for all weather and occasions! Love the brands she introduced to us - Jamie Kay and Belan J! The owner and family are kind and honest about the products - even if it costs a sale! Amazing family run business

So lucky to have this gem downtown. The space, selection and service is amazing. Any opportunity to get littles a gift, either my own or others, I run here! Truly a wonderful shop!

Meg was so helpful and kind. We chatted about our kids in relation to products which helped me guide my purchase. She has great product knowlegde and includes the community in her process when it comes to how she purchases for her store/clients.

Love this store, the owner Meg is great at bringing in something for everyone! I love that she supports so many other small businesses

my number 1 go to store for when i need to get a gift for my children or another child! The quality of their products are amazing I'm never disappointed and it’s very rare that i leave thestore empty handed! the owner is amazing super friendly and always so helpful