Introducing Wilful & Wild

A boutique baby and children’s store in The Heart of Muskoka - Downtown Bracebridge

Est. 2024

We stock a carefully curated mix of beautiful and high quality brands that I have come to know, love and trust with my own children.
We offer apparel, accessories, essentials and gifts for children 0-8 years of age as well as some fun products for parents!

We are so excited to meet you!

TO LIVE OUR MISSION, WE’RE COMMITED TO:

  • QUALITY

    We are committed to bringing you the best quality products at fair prices.

  • SUSTAINABILITY

    We are working towards a sustainable supply chain through 100% product traceability. Over 50% of our shop is made up of Canadian or Small business Brands

  • COMMUNITY

    We couldn’t make it without the backing of our awesome community and all of their support since we opened. We give back as much as we can to show our gratitude.

1 3

MEET THE owner

Hi, I’m Meg.

I am a Mom of 3 kids, 2 girls and a boy. They were 7, 5 and 2 upon opening and they are wilful and definitely wild!

Our logo represents all 3 of them.

  • The sun for my daughter, Soleil
  • The delphinium flower for my Daughter, Caia Delphine
  • “Wild” for my son, Roam Wilder 💕

We like weird kids names if you hadn’t noticed!

I have worked as a florist for 10 years and it is truly my first love. I will get back to it someday, and until then I just spend my extra time in my perennial and cut flower gardens that I’m slightly obsessed with.

I am living my dream by opening Wilful & Wild. I’ve always dreamed about being a business owner and I have more fun ideas but children’s clothing was one of my passions and I wanted to share the brands that I had come to know and love, with my community!

It took us 18 months to find a location for the store and I feel like we found the perfect fit at 83 Manitoba!

Shop our Store

1 6
View all