Products made to last longer than those fleeting first years

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  • Muskoka Tallow

    Muskoka Tallow Healing Ointment

    From $38.00 CAD
    From $38.00 CAD
    Muskoka Tallow Healing OintmentMuskoka Tallow Healing Ointment
  • 30% off
    LouLou Lollipop

    LouLou Lollipop Skater Dress in Hedgehog Forest

    $58.00 CAD
    $58.00 CAD
    LouLou Lollipop Skater Dress in Hedgehog ForestLouLou Lollipop Skater Dress in Hedgehog Forest
    Sold out
  • Little Bipsy

    Little Bipsy 3 Pk Boxer Briefs

    From $29.95 CAD
    From $29.95 CAD
    Little Bipsy 3 Pk Boxer BriefsLittle Bipsy 3 Pk Boxer Briefs
  • Günamüna

    Günamüna Convertible Sleeper in Goose

    $39.99 CAD
    $39.99 CAD
    Günamüna Convertible Sleeper in GooseGünamüna Convertible Sleeper in Goose
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Explore our wide selection of carefully curated products!

Discover Trusted Products for Peace of Mind Shopping for your littlest loves

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SHOP OUR BEST SELLER

Günamüna Lovey in Oatmeal

$49.99 CAD
$49.99 CAD
Sale Sold out
Shipping calculated at checkout.
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Love from our customers

Our customers are more than just buyers; they are our family. We appreciate every single one of them and we are thrilled to share some of the love and appreciation we have received from them.

Read all the reviews

  • Emily H.

    Meg at Wilful & Wild is absolutely amazing! Wilful & Wild is a wonderful addition to Bracebridge, full of all kinds of great pieces for littles & bigger kids. I have been in for kids portraits, purchased and ordered many items for my daughter and nephew. They are always friendly and accommodating, super lovely to deal with.

  • Deanna N.

    Love love love! For small towns she carries the brand i love online in store, which is super helpful for knowing exactly how the brand fits! Offers extra help and special ordering to hit those shopping needs! Just a perfect and lovely store and person

  • Emily C.

    So lucky to have this gem downtown. The space, selection and service is amazing. Any opportunity to get littles a gift, either my own or others, I run here! Truly a wonderful shop!

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We love when you Tag @wilfulandwildmuskoka so we can see your adorable little ones in your purchases!

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